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September 30.2025

2 Minutes Read

Half of Americans Plan Holiday Travel: Why Luxury Hotels Are Key

Holiday Travel Trends: What You Need to Know

The holiday season is fast approaching, and it's exciting to see that half of U.S. adults are planning to travel overnight for leisure before the year ends. A recent survey conducted by the American Hotel & Lodging Association (AHLA) reveals that nearly 31% of employed adults intend to travel overnight for business as well. This growing trend highlights the importance of understanding hotel preferences as our travel choices shape holiday experiences.

Hotels Remain the Preferred Choice for Travelers

When it comes to accommodation, hotels are clearly leading the pack. A whopping 44% of leisure travelers and 63% of business travelers are opting for hotels, with many guests preferring midscale or high-end properties. This suggests a trend towards comfort and quality, especially during the festive season, when travelers are looking for more than just a place to sleep.

Families Take to the Roads

The survey indicates that overnight family trips are on the rise, with 46% of respondents planning such trips. Among holiday travelers, 34% are expected to take trips for Thanksgiving, while 37% plan to celebrate Christmas away from home. Hotels offer the ideal blend of comfort and amenities for families, making them an attractive choice for these special occasions.

Rising Costs and Economic Concerns Affecting Travel Plans

Despite the positive outlook on holiday travel, rising costs associated with inflation are making some people reconsider their plans. According to the survey, 45% of respondents cite economic factors as a reason for scaling back on travel. This underscores the crucial need for hotels to offer exclusive deals and packages tailored for these high-end travelers to help offset costs while ensuring an enjoyable stay.

Trust in Hotels During Uncertain Times

American travelers appear to have an unwavering trust in hotels during this uncertain economic climate. As Rosanna Maietta, AHLA President & CEO, stated, “These findings reinforce what we know: Americans want to travel, and they overwhelmingly trust and depend on hotels when they do.” This trust is vital for navigating the current landscape of rising costs, and hotels are responding with enhanced services and amenities.

Exciting Travel Opportunities Await

With many looking to travel this holiday season, premium hotel options provide not just a place to stay but an experience to cherish. Whether it's luxury business hotels with meeting rooms or boutique luxury hotels for couples, there’s something for everyone. Keep an eye out for exclusive hotel deals that cater to high-end travelers, as these can offer great value during the festive rush.

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