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November 05.2025
2 Minutes Read

Graffeo Coffee's Fresh Ownership: What This Means for Coffee Lovers Everywhere

Graffeo Coffee shop exterior with vintage Art Deco design.

Graffeo Coffee: A New Chapter in San Francisco's Coffee Legacy

Graffeo Coffee, San Francisco's oldest independent coffee roaster, is stepping into a new era following a significant change in ownership. Under the helm of Walter Haas III, a member of the storied Haas family, Graffeo is poised to deepen its roots in the specialty coffee scene. The roaster, widely respected for its artisanal approach and rich history, has been a staple in the North Beach neighborhood since its founding in 1935 by Italian immigrant Giovanni Graffeo.

From Legacy to Innovation

Haas purchased a majority stake in the company from 81-year-old Luciano Repetto, who has been the face of Graffeo for the past four decades. While financial details of the acquisition are under wraps, Repetto remains involved as a co-owner. This transition not only secures the legacy of Craft coffee but also introduces fresh perspectives from Haas, whose background in marketing positions him to enhance the brand's storytelling.

Brewed for Connection

Graffeo Coffee is celebrated for its diverse selection of high-quality beans sourced from Colombia, Costa Rica, and Papua New Guinea. The roastery operates two locations, one in North Beach and another in Marin County, focused on roasting premium beans rather than providing brewed coffee services. The commitment to excellence remains a key pillar, with Repetto still overseeing roasting on occasion, ensuring that Graffeo’s signature blends maintain their acclaimed standards.

Transforming Brand Identity

Haas recognizes the importance of authentic experiences in an increasingly technology-driven world. He aims to connect Graffeo with a broader audience, as many outside San Francisco are unfamiliar with its steeped tradition. The rebranding efforts will tap into current trends of luxury coffee experiences, echoing the preferences of coffee aficionados seeking unique, high-end brewing methodologies like pour-over or Chemex coffee. As consumers flock to establishments offering ethically sourced coffee and exclusive blends, Graffeo's rich heritage positions it as a leader in a saturated market.

Looking Ahead: A Community-Centric Vision

As urban coffee culture continues to evolve, Graffeo is looking to capitalize on this momentum by expanding its community outreach. Upcoming plans may include coffee tasting classes, partnerships with local businesses, and carefully curated coffee events aimed at strengthening brand loyalty among both local patrons and visitors alike. A focus on organic and premium blends is essential as consumers become more discerning, with keywords like 'where to find ethically sourced coffee beans' becoming more prevalent in search behaviors.

Conclusion: A Legacy of Flavor and Connection

As Graffeo Coffee continues to navigate its new direction under Walter Haas III, it remains deeply connected to its roots while adapting to the evolving coffee culture. Whether you’re searching for the best specialty coffee shops near you, or seeking a gourmet coffee experience nearby, Graffeo is committed to crafting not just coffee, but memorable experiences that resonate with the heart and history of San Francisco.

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11.08.2025

Explore Brazil's Coffee Triumphs: Cup of Excellence Winners and New Roasting Classes

Update Crowning Achievements: The 2025 Brazil Cup of Excellence The 2025 Brazil Cup of Excellence recently recognized 40 outstanding coffee lots across three categories: Experimental, Natural, and Wet Process. Notably, Luiz Paulo Dias Pereira Filho of CarmoCoffees Farm received the prestigious "Legends of Excellence" title, marking a historic achievement as the first Brazilian producer to gain this honor after 23 prior victories. This accolade exemplifies Brazil's rich and diverse coffee heritage and its rising prominence in the specialty coffee arena. What Sets the Winning Lots Apart? The competition's assessment ranged from the unique flavors of the winning coffees to the innovative farming techniques employed. The Experimental category highlighted Fazenda Rio Verde's Geisha variety, celebrated for its floral and fruity notes and unique complexity. Fazenda Araçu’s Natural category winner showcased sweet flavors reminiscent of honey and yellow fruits, while Fazenda Água Limpa emerged in the Wet Process category with a creamy, sweet profile that won the judges over. This diversity reflects Brazil's dedication to exceptional coffee quality and sustainable practices. New Horizons for Coffee Lovers: Online Roasting Classes In parallel with recognizing these achievements, the launch of Roast Rebels’ Online Coffee Roasting Academy ushers in an exciting opportunity for coffee aficionados and hobbyists alike. This platform offers a 4.5-hour class on roasting with the Aillio Bullet, aiming to bridge the gap between theory and practical roasting skills. With the growing consumer interest in premium coffee experiences, such classes empower individuals to create exceptional brews at home, thereby elevating their coffee journey into something refined and personal. The Evolving Coffee Market: Trends and Innovations As the coffee industry adapts to new consumer preferences, global franchise operators like Flynn Group are expanding rapidly. With plans to open 160 more locations for 7 Brew, a drive-thru cafe concept, the demand for efficient and enjoyable coffee experiences continues to skyrocket. This trend highlights a shift in consumer behavior towards convenience without sacrificing quality. Making Ethical Choices: The Future of Coffee Sourcing With increasing awareness of sustainability, Roasters are now focusing on sourcing coffee that meets ethical standards, enhancing customer connection to their products. For those seeking ethically sourced beans, specialty coffee shops are becoming the go-to destinations. Coffee drinkers today are becoming more conscious of their purchases, choosing cafes that prioritize quality and sustainability while also contributing positively to local communities. Call to Action: Get Involved in the Coffee Community Exploring the depth of specialty coffee offers more than just a drink; it's about connections to culture, sustainability, and innovation. Whether you’re searching for the best specialty coffee shops near you or interested in improving your brewing skills through online classes, now is the perfect time to dive deeper into the world of gourmet coffee experiences. Join the movement of conscious consumers, and enrich your coffee journey today!

11.06.2025

U.S. Senate Blocks Fast-Track Bid for No Coffee Tax Act Amid Rising Prices

Update Why Coffee Prices Are Rising: Understanding Market DynamicsAs U.S. coffee prices surge, it highlights a broader issue affecting consumers and coffee enthusiasts alike. The price for a pound of roasted, ground coffee reached an alarming average of $9.14 in September—a staggering increase of 41% year-over-year. This trend stems largely from tariffs imposed on coffee imports, particularly from Brazil, that have disrupted the traditional supply chain. The No Coffee Tax Act: What’s at Stake?The recently introduced "No Coffee Tax Act" aims to eliminate tariffs that have burdened consumers. Senators Catherine Cortez Masto and Rand Paul, who co-authored the bill, argue that current tariffs do not effectively protect American jobs, as the U.S. cannot produce enough coffee to meet domestic demand. Tensions over coffee tariffs raise questions about how lawmakers can balance trade regulations with economic realities. Impact on Coffee Lovers and BusinessesFor consumers, the rising coffee prices affect where and how they choose to enjoy their daily brew. Specialty coffee shops catering to discerning drinkers may face challenges sourcing quality beans at competitive prices. Consequently, coffee aficionados might find themselves seeking out high-end espresso bars or luxurious sit-in coffee cafes that offer gourmet experiences, precisely because of the unique and ethically sourced ingredients they provide. A Brewing Crisis: The Role of TariffsThe tariffs are especially detrimental for coffee shops that pride themselves on serving single-origin and ethically sourced beans. These establishments often rely on imports from countries affected by U.S. trade policies. As a result, as prices continue to climb, coffee shops must either absorb the costs or pass them on to customers—leading some to question whether they can still provide the gourmet coffee experiences that set them apart. What's Next? The Future of Coffee PricingWith growing public concern over rising prices and the impact on everyday life, the future of coffee pricing may hinge on the success of legislative efforts like the No Coffee Tax Act. If passed, this legislation could not only stabilize prices but also promote a more sustainable approach to coffee consumption in the U.S. Ultimately, understanding these dynamics helps consumers navigate their coffee choices, ensuring they find the best specialty coffee shops near them that continue to thrive amid changing market conditions.

11.04.2025

Discovering the Heylo Milky: The Future of Automated Induction Frothing for Cafes

Update The Future of Coffee: A Game Changer in Milk Preparation With an ever-growing emphasis on quality and customization in coffee, the recent unveiling of the Heylo Milky is setting a new standard for how cafes manage their milk preparation. This innovative standalone frother made its debut at HostMilano 2025, showcasing perfect timing as the demand for high-end coffee experiences grows. It’s more than just a frother; it’s a glimpse into the future of coffee preparation that combines technology with the artistry of crafting coffee. Reducing Waste and Boosting Freshness One of the standout features of the Heylo Milky is its environmentally-friendly design. The machine is programmed to return any excess milk remaining in the tubing to the cooler, significantly minimizing waste and ensuring freshness with every pour. This design choice not only helps in maintaining hygiene standards but appeals to an increasingly conscious consumer demographic. As we continue to prioritize sustainable practices within our coffee culture, this technology perfectly aligns with those values. Compact Design for Modern Cafes As coffee establishments increasingly shift towards efficient and compact designs, the Heylo Milky’s footprint is notably smaller than its predecessors. Weighing in at about 30 pounds, its lighter and narrower design allows it to fit into diverse bar layouts, even those that are mobile or modular. The customizability of its LED-lit panels adds a touch of flair, making it an attractive addition to upscale coffee environments. The Rise of Automated Milk Solutions The market has seen a surge in automated milk solutions. Since the launch of the Perfect Moose in 2017, several notable machines have appeared on the scene, including Germany's Übermilk and Italy's La Marzocco Wally. These advances reflect a shift toward efficiency and consistency in crafting milks, be it for espresso drinks or gourmet lattes. With the rise of the Heylo Milky, the competition is set to become even more fascinating. Where Will the Heylo Milky Find Its Market? While the Heylo Milky’s design and features make it ideal for cafes worldwide, questions remain regarding its distribution in the U.S. market. VEA Group, the parent company, is evaluating certifications, indicating that their focus on quality assurance is paramount. For coffee enthusiasts and business owners, understanding where these advancements will be available can influence purchasing and operational decisions. Why This Matters to You as a Coffee Enthusiast The introduction of machines like the Heylo Milky not only impacts cafe owners but also resonates with consumers looking for premium coffee experiences. For those exploring the best specialty coffee shops near you, knowing that cafes are investing in such technology can enhance your expectations when ordering your next cappuccino. Consumers are pushing for more personalized service and high-quality ingredients—traits that machines like the Milky support wholeheartedly. The Heylo Milky marks a significant step forward in coffee technology. As coffee lovers continue to demand more sophisticated and unique experiences in their cups, innovations like these are essential in meeting those needs. So next time you find yourself at a top-rated artisan coffee shop, remember that science and artistry are both at work to deliver the perfect cup.

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