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The Joy of Giving This Holiday Season
As the holiday season approaches, many are thinking about the importance of giving back. This year, Archer Roose Wines is leading the charge with its partnership with World Central Kitchen (WCK), a global humanitarian organization founded by chef José Andrés. For every four-pack of Archer Roose canned wines sold, the brand will donate a meal to WCK, aiming to provide nourishment and comfort to communities facing hunger and hardship.
A Sip for a Cause
“Fundamentally, we view wine as more than just a beverage; it’s about coming together around the table,” says Marian Leitner-Waldman, CEO of Archer Roose Wines. The initiative runs through December 31 and guarantees at least 1,000 meals will be donated, regardless of sales. With WCK’s proven track record—serving over 500 million meals in disaster-stricken areas—this partnership highlights how the wine industry can play a role in global humanitarian efforts.
Growing Together Responsibly
Since its inception in 2014, Archer Roose has focused on producing high-quality, affordable canned wines, facilitating a new trend of convenience in wine consumption. Coupling this with their growing sales—up over 50% in the last year—shows an understanding that with success comes responsibility. Leitner-Waldman emphasizes, “It’s about who you share with. It’s our obligation to give back.” Therefore, not only do consumers enjoy delicious wines like Bubbly, Malbec, and Pinot Noir, but they can also feel good knowing that their purchases are providing meals to those in need.
Get Involved
By choosing Archer Roose Wines this holiday season, you’re not just selecting a beverage for your festive gatherings, but also contributing to a larger effort to combat hunger. Whether it's a cozy evening at home or a festive gathering, you can join in the mission to make mealtime more fulfilling for those who are struggling. To support this initiative, purchase your four-pack at www.archerroose.com or through various local retailers. Each purchase doesn't just celebrate connections amongst friends and family; it helps extend comfort to communities around the world, one meal at a time.
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