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October 15.2025

2 Minutes Read

Discover Coffee Innovation: JDE Peet’s New Lab Enhances Consumer Experience

Coffee Innovation Lab industrial site with modern buildings.

Brewing Innovation: JDE Peet’s Expands R&D at Utrecht

In a significant step towards elevating coffee product development, JDE Peet’s has unveiled a redesigned innovation laboratory at its Utrecht factory in the Netherlands. This state-of-the-art facility, with an investment of approximately $9.8 million, aims to enhance the speed and scalability of new coffee products and manufacturing processes.

A Hub for Coffee Creativity

The Utrecht site has solidified its position as the global research and development hub for JDE Peet’s, especially following the recent inauguration of another facility in Joure, which focuses on advanced extraction and freeze-drying technologies. The dual investments reflect the company’s commitment to upholding its legacy while embracing cutting-edge technology.

The Future of Coffee: Innovation and Sustainability

The new lab boasts a modular design, allowing for faster product testing across various formats, such as single-serve coffee capsules and ready-to-drink beverages. With sustainability at the forefront, this facility not only innovates in product development but also enhances packaging solutions aimed at home recyclability. Carolyn Adams, JDE Peet’s Chief R&D Officer, emphasized the lab's ability to respond rapidly to emerging consumer insights, thus ensuring the relevance of their offerings in today's rapid-paced market.

What This Means for Coffee Connoisseurs

This innovation is particularly exciting for coffee enthusiasts and consumers seeking the best specialty coffee experience. The lab has already produced non-dairy creamers with enhanced nutrition profiles and is working on energy-efficient roasting methods. For customers, this means more luxurious and diverse coffee options in cafes and shops, including high-end espresso bars and artisanal coffee shops that prioritize quality and sustainability.

JDE Peet's in the Global Coffee Landscape

As JDE Peet’s prepares for its acquisition by Keurig Dr Pepper in a deal valued at $18 billion, the incorporation of these innovations is a testament to the competitive nature of the global coffee market. The merger aims to create a massive coffee entity known as Global Coffee Co., managing brands that cater to all consumer preferences, from instant coffee to high-end specialty brews.

In a dynamic market where flavors and coffee formats are rapidly evolving, facilities like JDE Peet's innovation lab will play a critical role in shaping the future of coffee. This aligns with consumer demand for gourmet coffee experiences and ethically sourced ingredients, ranging from rare specialty beans to organic coffee options that appeal to conscientious consumers.

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11.14.2025

Is Black Rifle Coffee Misleading Consumers with 'America's Coffee' Branding?

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Discover Coffee Innovation: JDE Peet’s New Lab Enhances Consumer Experience

Brewing Innovation: JDE Peet’s Expands R&D at Utrecht

A Hub for Coffee Creativity

The Future of Coffee: Innovation and Sustainability

What This Means for Coffee Connoisseurs

JDE Peet's in the Global Coffee Landscape

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